Philips x Amazon
A global programme taking Subscribe & Save from initial concept to full-scale international rollout. Designed and delivered by the EQUALS3 founder.
Timeline
12–18 Months
Team Size
40+
Global Cross-Functional Team
Impact
Global Scale
Worldwide Rollout
The Challenge
What we were up against
Designing and delivering a scalable 'Subscribe & Save' commercial model that could bridge global consumer electronics with the world's largest marketplace. The programme needed to test and validate the model in Europe before global expansion, with a focus on increasing Customer Lifetime Value (CLTV).
Our Approach
How we delivered it
Test & Learn Framework
Designed a pilot programme in European markets to validate the subscription model, measure CLTV impact, and identify optimisation opportunities.
Global Scaling Strategy
Developed scalable systems and processes that could be deployed across multiple regions, accounting for local market nuances and operational requirements.
Programme Management
EQUALS3 founder led end-to-end programme design and management, coordinating 40+ team members across functions and geographies.
The Results
What we achieved
Global Scale
Worldwide Rollout
The initial test demonstrated significant CLTV increases, validating the model for global expansion. The programme was successfully scaled worldwide, delivering sustained revenue growth and establishing a new strategic partnership framework between global brands and marketplace platforms.
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