Our Story
We didn't come from
aesthetics. That's why it works.
EQUALS3 was founded on a simple observation: the aesthetics industry is booming, but most clinics are running on instinct instead of strategy. We saw an opportunity to bring the same frameworks that drive growth at the world's biggest companies — and make them work for clinic owners and industry organisations.
Outsider perspective
We see what people inside the industry can't. Fresh eyes on old problems lead to breakthrough solutions.
Data over guesswork
Every recommendation is backed by numbers. We measure what matters and build strategies around what the data tells us.
Execution, not theory
Strategy without action is just a slide deck. We work alongside you to implement, iterate, and deliver results.
The Team
Meet the founders
Ashley McKenna
Co-Founder — Operations & Analytics
With a background in Fortune 500 operations and analytics leadership, Ashley brings data-driven strategy to the aesthetics industry. His expertise in AI integration, pricing strategy, and clinic systems has helped transform how aesthetic businesses operate. A regular speaker at industry events including ACE, CCR, and BCAM, Ashley is known for translating corporate frameworks into practical, owner-friendly growth plans.
LinkedIn Profile
Sheena McKenna
Co-Founder — Strategy & Consulting
An Amazon alumni, Sheena combines strategic marketing expertise with hands-on execution — she doesn't just write the plan, she's in the clinic helping implement it. Her deep experience in patient journey optimisation and brand development means strategies aren't theoretical. They're built to work in the real world of busy clinics and stretched teams.
In the Industry
Speaking & thought leadership
We don't just advise behind closed doors. You'll find us on stage at the industry's biggest events, sharing insights and challenging the status quo.
- ACE — Aesthetics Conference & Exhibition
- CCR — Clinical Cosmetic & Reconstructive Expo
- CDO Exchange
- Welsh Aesthetic Symposium
- SkinCeuticals
- BAMAN
- TNN
- BCAM — British College of Aesthetic Medicine
EQUALS3 Ltd · Company No. 15186426 · Registered October 2023 · Stroud, Gloucestershire
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