Embracing Diversity: The Shift Towards Inclusive Aesthetics in 2023
- Ashley Mckenna
- Apr 5, 2023
- 2 min read
In 2023, the beauty and aesthetics industries are at the forefront of embracing inclusivity and diversity. This shift, long overdue, is driven by a societal push towards a more agender and diverse world. A poignant example of this change is the survey by Britain’s Black Aesthetics Advisory Board, which revealed that a majority of practitioners with patients of darker skin felt that this group was underrepresented in aesthetics. This lack of representation has spurred industry players to create more inclusive products and marketing campaigns.
EQUALS3 Opinion:
The move towards inclusive aesthetics reflects a broader societal change where individual identity and diversity are celebrated. In response, the industry is evolving to meet the unique needs of various ethnicities and genders, recognising that each group has distinct skincare, haircare, and ageing patterns. This transformation is not just about broadening the product range but also about changing the narrative to truly celebrate diversity in all its forms.
Impact:
This inclusivity trend extends beyond traditional gender norms. Nearly 87% of American men now buy products specifically made for them, highlighting the growing demand for gender-specific skincare solutions. Additionally, the rise of degendered marketing targets a broader audience, including Gen Z consumers who prefer gender-neutral products. This holistic approach to beauty and aesthetics is redefining the industry, making it more accessible and relevant to a wider demographic.
Conclusion:
In a world where diversity and inclusivity are becoming the norm, EQUALS3 is committed to helping your brand or clinic adapt to these transformative times. Our expertise in market trends and consumer preferences positions us uniquely to guide you in embracing inclusive aesthetics. Partnering with EQUALS3 ensures that your offerings resonate with a diverse clientele, reflecting the vibrant spectrum of beauty and identity in today's society. Let's collaborate to make inclusivity not just a trend, but a cornerstone of your business strategy.
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