Clean Beauty and Conscious Consumerism: Navigating the Shift in Skincare Trends
- Ashley Mckenna
- Dec 4, 2023
- 2 min read
Updated: Dec 29, 2023
As we venture into 2024, clean beauty continues to redefine the skincare and beauty landscape, reflecting a profound shift towards sustainability and wellness. One out of three beauty products in the US are now labeled "clean," a testament to the growing demand for safer, more sustainable alternatives. This trend is not just a fad but a stand-alone market, rapidly growing and evolving with each passing year.
Impact:
The clean beauty market's valuation, which stood at $6.5 billion in 2021, is a clear indicator of its growing influence, with the global natural and organic beauty market expected to exceed $22 billion by 2024. Gen Z consumers are particularly drawn to sustainable products, emphasising the need for brands to align with these evolving preferences. The significant sales of beauty products free from parabens, sulfates, and phthalates highlight the increasing consumer demand for safer, more responsible beauty options.
EQUALS3 Opinion:
The rise of clean beauty is a clear indicator of a more conscious consumerism, where environmental impact, ingredient transparency, and holistic well-being take precedence. In 2023, we see eco-friendly packaging, multi-functional products, and a focus on skin microbiome-friendly formulations leading the charge. This shift is not just about choosing products that are free from harmful chemicals; it's about embracing a lifestyle that values health, sustainability, and ethical practices.
Conclusion:
In a time where conscious choices shape the market, integrating clean beauty into a diversified portfolio is not just a trend, but a strategic imperative. At EQUALS3, we specialise in blending astute market strategies with a commitment to sustainability. Our partnership offers a roadmap for navigating this shift, enabling your brand or clinic to adeptly incorporate clean products into a broad, adaptive range. By joining forces with us, you can effectively meet evolving consumer demands while fortifying your market position. Together, let's craft a portfolio that resonates with today's values and tomorrow's opportunities.
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